About Us
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WHO WE ARE?
Contemporary laid back luxury
Comfort that is upgraded to stand out and be the mirror of child’s imagination
Established in 2011 as a family run kidswear brand, today Paade Mode has become one of the leading brands in slow – fashion across Northern Europe selling in more than 20 countries. A conceptual and trendy brand that promises an edgy, tailored high street look, where casual is mixed with contemporary luxury and elegance.
Paade Mode is an internationally well recognized and award-winning children’s fashion brand, lead by small, creative team. Founded by Linda Raituma, its first whimsically represented collection gained a wide success among fashion blogs and editors, and it promised a bold start for the newly established brand. After years of recognition and a growing market, the team has introduced big changes in autumn/winter 2017 and transferred the role of the brand’s creative director to Santa Pilena (also known as Kidsgazette), who has worked for Paade Mode as a consultant and stylist for several seasons. The design department is lead by artist and illustrator Edite Kirse, who is known for her talent of transforming creative ideas in intricately crafted, multi-layered garments.
Colour blocking, custom design embroidery, seamless knitwear, premium quality Japanese, Italian and Portuguese textile all together create a signature look of Paade Mode. Meanwhile remaining faithful to the core values of brand’s DNA – kids personality and sustainability. These are challenging rules for our creative team, but we believe that above all the outfit has to be a well-cut canvas to fit the daily needs of a modern family lifestyle. Today everything is about mixing and matching couture with details from high street fashion. Clothes that can be worn to school and kindergarten, but offer a possibility to join dinner or a friends’ party just by changing one item.
Paade Mode is the mirror of kids imagination and dreams where everything is possible.
The brand offers various styles of dresses from tailored party wear to loose everyday wear, while maintaining attention to detail and a modern lifestyle; statement coats and bombers, chunky, handmade knitwear, seamless comfort in cardigans and leggings, blazers and trousers for boys and striking accessories. Selected styles are adapted for babies.
The brand is represented across Europe, South Korea, America, Russia and many more, selling the collection in leading fashion stores all over the world such as department stores Galleries Lafayette in France, Harvey Nichols, Luisa Via Roma in Italy or Kangaroo, the chain of luxury stores for childrenswear in Russia.
OUR TEAM
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Paade Mode is my inner feeling for traditions, culture and my motherland Latvia, based on the heritage of our ancestors. Literally “Paade” means the moment when a newborn child is given its name and becomes the legal part of the family with its own great personality. So, naturally, all these young, creative, impulsive, surprising and amazing kids are my biggest inspiration. I love silence, which is a constant new beginning.Founder // mother of Emily and Eduards -
Paade Mode is a growing company that puts great effort into design and sustainable production, meanwhile, we are very glad to be represented in the trendiest and leading childrenswear stores and boutiques worldwide.CEO // Father of Emily and Eduards -
My vision is to see Paade Mode as one of the leading kidswear brands in slow and boutique fashion industry, setting the mood and mixing high street trends with laid-back luxury and handmade details. All my inspiration drives me crazy. I'm already working on FW1920 in my mind.Creative Director // Mother of Maya, Andreys and Frida -
If only I could, I'd keep all the coats from Paade Mode in all the colors. It is a good thing we create new ones every season! Currently drawing sleeve detail for Paade signature queen dress.Lead Designer // Mother of Hugo and Matilda -
I bet that Paade Mode in 10 years will be telling its story worldwide and spreading love for life and all things that make every child's life an urban fairytale. I find environment, love and artistic chaos very inspiring.Creative Assistant