Miilu. Love you.
Like a touch – the most gentle dance of the wind. Like a glance – deeper than the universe. Like an accidental note found in Mom’s book, a drawing left on a pillow, a secret snowman in dad’s suitcase.
‘Love you’, when leaving for work or school. ’Love you’ when ending a phone conversation. ‘Love you’when settling down for the night.
That seemingly almost invisible, just about audible, quietly uttered whisper of ‘love you’ to the dearest, most special. That ‘love’ between the closest and significant loves of your life.
Paade Mode SS21 collection ‘miilu’ has been carefully and lovingly created at Paade Studio laboratory paying attention to every aspect and detail from the first drawings and patterns to sustainable and ethical production cycle.
Creative Director * Linda Raituma
Photographer * Marta Logina
Family. Warm. Bright. Cozy..any many more. These are the words what comes up on mind when we think about Advent time. This year we had a great possibility to be with Ginta’s the founder Brightly Events founder family. All the family came together to make their own perfect Advent Wreath. You can see how many joy it brings to everyone!
And if you would like to make some photos with your family – fill free to write to Ginta – she will be happy to help you!
Photo: Sintija Sandore Video: Veronika J.
Have a Bright Advent Season,
Your Paade Mode
Have you ever been mad about something? Something you really love and would like to have it NOW!
We are ! This season we are MAD about PLAID clothes. We want everything in PLAID: Dresses, Coats, Pants, Shirts etc.
And we decided – let’s do it – let’s help our dream to come alive – who else if we not we? 🙂
Take a look on how we managed to do it – and let us know what do you think!
A bit more, we just can’t stop. By the way we loved the Vogue Italia May’s cover story – when we need to give our kids the blank page, so they can create their own!
Dreams always can become reality , just with a little help from yourself!
Artist, set designer and creative mind behind wine architecture studio STUDIO PILENS, @santapilens moved to Austria a year ago. Together with her husband and 4 kids they are now based in a small village, an hour drive outside Vienna – a picturesque wine region Kamptal. Their four kids keep the couple busy … “we are never bored, our kids are always up to something”.
Frida sets the mood. Choosing an outfit is important – because it literary makes her feel good, excited and positive. She loves skirts, dresses, well everything that is expressive and bold!
That’s our family tradition. Every saturday we visit the farmers market in Krems.
BOOKSHOP AND WAFFLES
Frida and Gertrude love books, so they are happy to visit the local bookshop. It has the old time flair. Pocket books are their favorite take-away.
Our dear friend run a beautiful fine dining restaurant in Langenlois – Heurigenhof Bründlmayer. Now during lockdown they have opened up a nice market style take-away cafe. We went for waffles, ofcourse.
For festive mood, some new kitchenware and kids toys we like to visit Schloss Walpersdorf (Lederleitner). It has the most beautiful kids room setup and vintage style toys.
WALK IN THE VINEYARDS
Moving to one of the most celebrated wine regions of Austria has brought some changes in our lifestyle… more comfortable, more laid back, but always with style… kids love walking in the vineyards, where they can see how grapes grow, taste them. Feel the nature and be part of it.
WE HOPE YOU ENJOYED THE WEEKEND WITH FRIDA & GERTRUDE
“Twice as much fun and twice the amount of outfit crush” Pepper.
Pepper: is dreaming to be a writer ; Her favorite season is summer; best time of the day is afternoon because she can play with friends or do other fun things. who/what can always make her laugh? She can laugh the most about her own jokes 😅 but she’s almost always happy!
EARTH + SPRING
Earthy tones dominate springtime, while the sun is yet to fully wake up the colours and light. Mix and match blacks, browns and oranges for an early spring inspired look.
The fresh smell of the world warming up to greet the awakening plant and animal life. Inhale and exhale.
Pst! Bloom is coming soon!
Imagine a forest … a dessert … the jungle … a vast meadow … deep sea … a mountaintop. Who and what is there? And who is not anymore? Nature. Plants, animals, insects … humans, roads, cities. Us vs them. Incline and decline.
PAADE SS2020 collection Herbarium tells a story of fragility, beginnings and ends, memories, longevity and mindfulness. The collection wants to remind you of that special feeling of capturing nature in photography and drawings, patterns woven in fabric, perfume and even food, pressed between pages of an old book, meanwhile, keeping in mind that all this beauty needs to be cherished, nurtured and protected for generations to come.
For SS20 Paade mixes original prints and carefully selected fabrics varying from delicate summer cotton, comfortable jerseys, and linens to luxurious silks and embroideries to create its signature style of mix and matching. Once again we offer varying moods so that every occasion is tended to and to ensure a complete and well-rounded wardrobe.
The HERBARIUM collection has been carefully and lovingly created at Paade Studio laboratory paying attention to every aspect and detail from the first drawings and patterns to sustainable and ethical production cycle.
Photography Marta Logina
Italian lifestyle magazine Style Piccoli is exploring the balance between modern technology and analog old school ways in the amazing space that is Base Milano Cultural Centre. It is completely understandable that finding the right ratio of technological use is paramount for both children and adults. And while advancements in all things tech are truly remarkable, useful and exciting, a good old book and a piece of paper hold just as much value.
Elisabetta is wearing PAADE silk PJ blouse Bowie and PJ trousers Bowie.
Flavio is wearing PAADE Merino jacquard cardigan Robbie.
Style @petrabarkhof Assistant style @francesca.biceglie
What? Can? I? Do?
Interviewer: Katie Kendrik (K)
Interviewee: Linda Raituma (L) & Edite Kirse (E)
K: What did you do for the first 30 minutes of your day?
L: My day starts with a 20 minute hot shower, an espresso… then I wake up my family.
E: My day starts with my daughter waking up first, she’s an early bird 6:30am… even at the weekend! a spot of procrastination…then coffee….then breakfast for kids that’s the first 30 minutes.
K: What are you most into right now?
L: Learning to be patient and calm…
E: This is going to be embarrassing, at the moment I’m really into Greys Anatomy. I’m on season 14…(giggles) I’ve seen it all before but I love it! K: What were you into at 9 years old?
L: I was a very serious and good girl.
L: Yes…I lived in the countryside. I spent a lot of time in nature playing in the forests, with friends and reading a lot. A very good girl.
E: Well… (thinking) I was very much into Lego and climbing trees. L: We had something in common! E: …I sneakily bought myself rollerblades without my parents knowing…. L:… you hear the city girl answering (giggling!)
K: What brought you to kid’s fashion?
L: Without 10 sentences this question is hard for me… it was always a dream to run my own family business, a creative family business. Previously I had built a very successful career in the financial industry but I’m happy that I made this decision so I have more time with my family. It’s healthier for my family.
E: I studied graphic design and illustration, in the beginning, pieces for websites but this was quite static design in a way. Fashion brings freedom to pull from different fields of design from architecture to painting, there’s such a huge amount of things to gather inspiration from, so this creativity really pulled me in…
L: Actually…. Linda got Edite into kid’s fashion. (Laughter x3)
K: What is the most rewarding thing about being a mum?
L: It’s more about the human qualities in the kids I see their values. That’s important.
E: I think my idea is very similar to Linda’s but what I really like is when I see my kids do things in a way and not making the same mistake that I would have made. You see an evolution, that my being and guidance has avoided them doing, something that I might have done wrong at their age.
K: Nature or nurture?
L: You know Katie for me it’s important when I see my kids dreaming/ setting goals and achieving them…it makes me smile.
K: What food did you hate as a child?
L: Onions… every kind of onion in every way ever.
E: Corn, cucumbers, paprika, mushrooms…. I was a picky eater.
E: I eat it all and my kids are not picky eaters yes. (Cheers of Yay!)
K: What is the secret to good parenting?
L: Parent’s behaviour.
E: Going with the flow…parents should learn to not to have very high highs and very low lows…they should be the steady (influence) in the kid’s lives. The child might have highs and lows but if the foundation is steady they are secure on the right path.
K: What question do you least like answering?
L: That kind of question…. E: Exactly…. (Laughter x3)
K: Can you learn from your children?
L: They teach us what life is all about…all the time.
E: Absolutely, definitely… I see it every day. My son is exactly like me, he’s my mirror. I can look at him and see what I need to do.
K: Can you play sport?
L: Yes…my evening run is not regular….(giggles)
K: Can you teach me a Latvian saying?
L: You know the English expression ‘love you’ I use this in Latvian about 10 times a day with my daughter when we have finished our conversation. In Latvian it’s….’ Milu’
K: I love that ….Milu! I thought that was going to be more painful!
E: I’m going to torture you because the one that I was thinking about was when you toast somebody you know ‘ for a good health’. My husband is Sweedish and he has trouble with this. .”Uz veselību” K: OOO ves a libo…..oo ves a libo….is that good? (Lauging x3) I love this oooh ves a libo… Milu… Milu… E & L: Wonderful….
K: Can you suggest a Netflix must?
L: No Netflix but I love Game of Thrones… E: Grace and Frankie and all the cooking shows…. Love them! I Complete the following sentences
K:: I am the best at…
L: …hugging my kids.
E: …cooking and procrastinating. It’s my one f law.
K: I love the Summer because…
L: …it’s warm and sunny in my country and we can spend more time with family travelling.
E: …of the summer evenings, they’re magical when it’s 9 p.m, it’s still warm and there’s a little bit of sun.
K: I went to the market and I bought a…
E: …a free-range chicken.
K: Expensive! (laughter x3!)
K: I work hard at…
L: …Paade. E: …Paade.
K: I would like Paade Mode to…
L: …live forever season to season inspiring you, and our customers.
E: …to be in as many kids wardrobes as possible. Even if it’s just one piece, one special piece that your sister can inherit 🙂
K: Do you have a favourite Paade Mode design?
L: Dresses, all the dresses
E: I love the knitwear, chunky knitwear…I want it on me. K: Do you like heels?
L: Yes…10 to 12 centimetres the highest ones.
E: Me too, but I don’t wear them because they hurt.
K: I like them when I go to something special.
E: For when you get out the car you walk 5 steps ..have dinner…then you finish… you walk 5 more steps and go to the car 🙂
L: They’re very good fitness for your body, when I was working in the bank I had to wear heels every day it’s very good for your core (laughter x 3)
K: Do you have a piece of advice for startup labels?
L: Yes, startup labels should test the idea or products and then afterwards concentrate their attention and energy only on where they are the best. Don’t try and do everything, don’t try and follow…. set your own standard and quality in the market. There are lots of brands following with nice designs but no identity. If you don’t have focus you won’t have good results…
E: From my side, it’s something that I’ve learnt with Linda… you can be a designer and you can have amazing ideas but you should remember that if you want a business you need the business foundation. You need to know your excel sheets, money sources etc It’s very important if you don’t have this knowledge yourself you need to hire someone to do it because you will not be able to sustain a floating business without this element of the business.
K: Do you have a design God?
L: We have a very close relationship a strong connection we have a button god! We have very specific gods for example, what does the button God mean? Well, when you can’t find a button… you sit with a big box of buttons… you say ‘button god! at that moment the button emerges…. We have a lot of stories about different gods….if the Internet doesn’t work we sit and shout Wi-Fi gods ! where is the Wi-Fi! ….and it comes. Joking aside it’s Celine 😉
E: I think for me it’s Chanel.
K: I love the button God! (laughter x 3)
K: Do you have a pet?
L: Yes a grey cat name Minkas….you know it’s the oldest brother of Edite’s cat
E: My cat is Linda’s cat’s sister and her name is Sanza from Game of Thrones.
K: Your cats are siblings!!!!
L/E: laughter 😉 …..
K: Do you have a piece of travel advice?
L: Always put fewer clothes in the suitcase.
E: With kids rent a place with a kitchen.
K: Do and do not ? (complete the sentence)
L: Do your own thing and do not follow the masses.
E: Do get enough sleep (no it’s really important) and do not overeat.
K: What can I do?
L: Keep smiling and inspiring!
E: Keep the fabulous amazonian hair I adore it!
L: One season, I think you straightened it? ;-(
E: I would kill for hair like that!
K: I’m embracing the curls this season!