Mornings that turn into days, turn into nights. Where boats cruise right and left in front of your eyes. Kids get the sea salt on their skin earlier than I have my first sip of coffee. Waking up in paradise and finishing the day in the local trattoria with the best pizza, where the best pizza is your next pizza. It’s the Italian dolce vita that has moved me for the photo story. The shores of Positano, Capri and Amalfi. And my own kids who just know how to make the best out of doing nothing.
Catching the wind with PAADE MODE SS22 captured by SANTA PILENS
Summer boredom is the greatest source of inspiration.
And this summer we are going to get bored. For real and for long.
Countless times, we will shout out that we have nothing to do and that will spark
us to play rhyme creating game – where one starts the first part of the rhyme, and the second must finish it.
Or an alphabet game – calling as many words for each letter as we know, both existing and non-existing.
Then play hand finger football, roll in the lawn and make each other many braids with wildflowers in them.
Bury each other in the sand and lay in the grass so quietly that butterflies will fly and sit on our knees.
And splash in the water until we are going to find our own rainbow.
We are going to get sooo bored to be able to catch the wind.
CREATIVE DIRECTOR Linda Raituma
PHOTOGRAPHER Lookbook and Mood Martins Cirulis
PRODUCT PHOTOS & POST PRODUCTION Natalia Golubova
HAIR & MAKE UP Anete Sidlovska
Paade Mode celebrates its 10th anniversary and presents a limited-edition capsule collection with iconic items that have been given a creative and bold twist! The collection launches exclusively at brand’s online shop!
Linda Raituma, Paade Mode Creative director and founder: Each member of our team is a strong personality with his/her own energy that is added to our brand. That makes our team spirit unique! All our collections, and especially this one, is a result of our team’s effort and lots of positive energy we wanted to share with our dearest clients. Our Capsule collection consists of 10 most iconic Paade mode pieces, respecting brand’s heritage and demonstrating new creative findings. All bold and edgy, these are items you can mix and match and wear forever. Bold prints, dresses with statement details, classic street style items, powerful patchwork and season’s must-have knitwear.
This collection wouldn’t be possible without our collaboration partners and suppliers, who mean so much to us. They have been such tremendous support and helped us grow through the years! It’s been such an incredible journey!
Thank you all for being with us, supporting and always inspiring us!
Stay wild, free and full of passion!
Sincerely yours, PAADE MODE team 💘
P.S. Here you can see us in our everyday environment- PAADE MODE studio!
Photographer: Zane Kārkliņa
MUAH: Anete Sidlovska
You’ve got mail 📬 just got us over the moon excited! We are beyond proud and happy to announce that we have won @juniormagazineonline GOLD in the Junior Design Awards 2021 #JDA21 in category: Best International Children’s Fashion Brand 🥇⭐️💘 🍾
Congratulations to whole team who made this possible and to our creative director @linda.raituma 🥂
And hello to all our friends and customers all over the world 🗺 Thank you for your endless love and support! 🥂
This is great for all of us! 😘
Thank you ALL, sincerely yours PAADE MODE team
Is everyone as exited as our girls to get back to school?
New friends, schools, teachers, adventures – we missed it ! Every Paade’s girl is special – one likes dresses, other wants to wear comfortable track suit, but the third one is into colours – more you have on you – better it is!
Mix and match – that what about Paade Class ’21 is. All the girls with different styles and characters and everything on them can be combined in minion ways.
Join us – I hope you will have so much fun on looking the photos as we had during the actual brunch!
Photo – Elizabeth Rubene, Pastries – Cafe Bitite, Clothes – AW21
Those long winter months are perfect for cozy family evenings with tea, home baked pancakes with a special jam. This homemade wild berry jam took me to a magical place, full of inspiration and wonders.
What is the secret of wild berries?
We, humans are like wild animals, we belong to nature. I have come to realize that my true home is by a campfire in the forest under the stars (Christiana Diamesi, yoga teacher)
Paade Mode’s home country Latvia is unique for its forests that are welcoming everyone to take a walk, explore nature and search for treasures of nature. Each summer we disappear into the woods, enjoying its rhythm and ease, picking up berries and mushrooms and teasing each other about our blueberry-colored mouths and teeth.
These wild berries – strawberries, blueberries, rowanberries, cranberries and many more. Healthy, smooth, sweet and sour, juicy in every bite. Bold colors, ideal shapes. Food for the soul. Bringing rich flavors and textures to our modern life.
Small, tenacious, special, delicious and super healthy. The harsher the conditions, the more valuable they grow. These berries are able to make you more organized, cure your headache, brighten your smile, reduced risk of cancer, serve as antioxidant and provide you with many more things.
And especially in conditions of uncertainty we can learn a lot from this wild part of our nature, taking strength and optimism from wild berries. Keeping in mind that both, humans and berries, can grow even stronger when harsh environment surrounds
A fresh start of new season, it’s all about having fun and wash away all your worries!
Spring cleaning isn’t just about sorting through things, thoughts. It’s about taking stock of who you are and who you want to be!
I hope you will get inspired by new Paade Mode SS21 story Spring Clean, shoot by amazing Helena Schutz
Linda – Our creative director
She can teach you have to colour eggs in 10 different ways and the best time spent with the family – long walks in the nature !
Anna – production manager
Sea, walks with dogs and exaggerated amount off eggs colored – Easter!
Aleksandra – wholesale manager
Childhoods home, grandma’ s pancakes, sleeping in and spending time with family.
Miilu. Love you.
Like a touch – the most gentle dance of the wind. Like a glance – deeper than the universe. Like an accidental note found in Mom’s book, a drawing left on a pillow, a secret snowman in dad’s suitcase.
‘Love you’, when leaving for work or school. ’Love you’ when ending a phone conversation. ‘Love you’when settling down for the night.
That seemingly almost invisible, just about audible, quietly uttered whisper of ‘love you’ to the dearest, most special. That ‘love’ between the closest and significant loves of your life.
Paade Mode SS21 collection ‘miilu’ has been carefully and lovingly created at Paade Studio laboratory paying attention to every aspect and detail from the first drawings and patterns to sustainable and ethical production cycle.
Creative Director * Linda Raituma
Photographer * Marta Logina