Backstage at Paade Mode SS18 – Riga Fashion Week
























Photo: Marta Logina

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Paade Mode SS18 Travel Notes at Riga Fashion Week


Last Saturday, 28th Oct Paade Mode presented its SS18 collection Travel Notes. Being one of the most celebrated kids fashion labels at Riga Fashion Week, this show is a milestone in brand’s “biography” as with this collection Paade is starting sales at the prestigious Galeries Lafayette in Paris and Nice.

For the SS18 collection “Travel Notes” Paade Mode continues its journey around the world, documenting the most spectacular treasures of our planet. Seeking inspiration from the colours, contrasts and softness of the magic that is seen and felt in nature in spring and summer, mixing it  with cultural and architectural legacy in form and silhouette.

This summer season for Paade Mode is all about colours and tones that celebrate warmest months of the year in its lush prints and texture, adding a calming and cleansing presence with different whites. Earthy tones mix with pops of brights and metallics. Liberty fabrics, softest Portuguese cottons, French jacquard, lush linen and chiffon is mixed with textures of extraordinary denim and Italian lace, soft summer knits add hand-crafted quality and legacy.



















Shoes: 2zoles

Photo: Jānis Škapars

Music: Maris Mihelsons dj set featuring (Vanessa Paradis/Weekend a Rome* The Stephane Wrembel Trio/Big Brother* Giulia Y Los Tellarin/Barcelona)

Video: Santa Pilena


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Paade Mode has announced Santa Pilena as the new creative director of the brand

The founder and owner of Paade Mode Linda Raituma has nominated internationally acknowledged stylist Santa Pilena as the new creative director of the brand and putting designer Edite Kirse in charge of garment design. Paade Mode FW18 collection will be created by Santa Pilena and it will be presented at the Pitti Florence as well as Playtime Paris exhibitions at the beginning of 2018.


Established in 2011 as a family run kids wear brand, today Paade Mode has become one of the leading brands in slow – fashion across Northern Europe selling in more than 20 countries. The brand represented across Europe, South Korea, America, Russia and many more. From this autumn/winter 2017, company is introducing significant changes in its structure to support continuously growing demand and growth potential for Paade Mode. SS18 season is being one of the most successful for the brand, providing an opportunity for Paade Mode to sell the collection in leading fashion stores all over the world such as department stores Galleries Lafayette in France, Harvey Nichols, Luisa Via Roma in Italy or Kangaroo, the chain of luxury stores for childrenswear in Russia.

Such a success requires not only the attraction of new professionals, but also qualitative continuation of the creative breakthrough and, of course, the development of production, aiming to provide wider availability of the brand. Therefore, the first step in this direction is to transfer the role of the brand’s creative director to Santas Pilena (also known as Kidsgazette), who has worked for Paade Mode as a consultant and stylist for several seasons.

Over the past few years Paade Mode has experienced a rapid growth. Each new collection has surpassed borders of both artistic quality and sales. Such a rhythm for every brand is a major challenge in terms of design, production, and sustainability. We see that Santa’s debut as a creative director will be a natural extension of her personality – she has been with Paade Mode team from the very beginning of the brand and is well informed about the details of the fashion industry. It is complemented by her sense of style and culture that corresponds to values of Paade Mode. We see that everyone will benefit from this collaboration, emphasizes Linda Raituma, the founder of the brand.

I feel honored to be part of this growing kids wear label and I have great plans for it. My approach is to remain faithful to Linda Raituma’s vision of brand values premium quality, refined style, kids personality above fashion, but put more street style in it. I call it a laid back luxury, with clothes that can be worn to school and kindergarten, but offering a possibility to join dinner or friends party just by changing one item. Today everything is about mixing and matching couture with details from high street fashion. And I think Paade Mode can be the mirror of kids imagination and dreams where everything is possible. I am also happy to have Edite Kirse as a designer in my creative team, as she has a great feeling for color and edgy cuts, comments Santa Pilena.

Founded in 2011, Paade Mode is an internationally well recognized and award-winning children’s fashion brand, lead by small, creative team. During 2017 the brand is continuing its growth in markets like United States, Great Britain, Germany, France, Italy, South Korea, Hong Kong, Japan, Russia, Saudi Arabia and Israel. Paade Mode turnover in 2016 has increased for 95% and the brand exports more than 98% of its production.

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Back home!

And we are back home!

And we are pleased to report that once again our newest collection SS18 Super Bloom was received wonderfully at both Pitti Imagine Bimbo and Playtime Paris. We would like to extend our gratitude to both old and new clients, press and friends who visited our booths, had great chats and praised our collection.

Now back to work we go!


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Special thanks to for our fabulous Molo furniture!

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Presenting SS18 Super Bloom at Playtime Pitti Bimbo and Playtime Paris

We are delighted to inform that Paade Mode will be presenting its Spring/Summer 2018 collection at Pitti Imagine Bimbo, Florence and Playtime Paris!

Paade Mode SS18 collection “Super Bloom” seeks inspiration from the colours, contrasts and softness of the magic that is the flower in spring and summer, mixing the characteristics of nature with the cultural and architectural legacy in form and silhouette. The collection imagines a world that is magic in its simplicity, ease and straightforward nature.






Bloom – in bloom – blooming. Creating patterns, colours and forms – the nature is the truest and most wondrous magician there is.

Styling: Santa Pilena

Photography: Aiga Redmane

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Riga Fashion Week//FW1718 Word Is Round


Paade Mode is honoured to be presenting its FW1718 Collection World Is Round during the 26th RIGA FASHION WEEK taking place at the end of March.

During the twelve years of its existence, RIGA FASHION WEEК has established itself as the leading event in the fashion industry not only in Latvia, but also throughout in North- eastern Europe, each year discovering new talented Latvian designers, whose collections after time become in demand also internationally and Paade is very proud to participate in showcasing Latvian design in fashion, particularly children’s wear.

Paade Mode FW1718 collection “World is Round” seeks inspiration from the depths of the winter woods, cultural and architectural legacy in conjunction with Gertrude Stein’s minimalist and modernist aesthetics in children’s literature. The collection imagines a world that is magic in its simplicity, ease and straightforward nature.

Paade Mode keeps its classic and traditional forms in silhouettes and mixes them with daring, edgy prints, colour combinations and contrasting details thus creating timeless, contemporary and design-led premium quality garments. This season the brand has chosen a more muted, wintery colour palette and refreshes it with lush prints and texture. Earthy tones mix with pops of brights and metallics. Liberty fabrics, softest Portugese flannel cottons, velvet and silk are mixed with textures of finest Japanese merino wool, Italian Alpaca, mohair and jacquard adding that special hand-crafted quality and legacy. Colour blocking and attention to detail remains a signature look for the brand. Custom design embroidery and jacquard knitwear patterns are key to this season’s look.

This season the brand introduces a limited edition collaboration with artist Brigita Stroda whose handcrafted crowns carry that quality and story to be handed over from generation to generation.

Paade Mode catwalk will take place on April 1st in Radisson Blu Latvia Hotel.




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Breathing in Spring and Summer SS17

SS17 collection SUN DAZE brings brightness, lightness and enjoyment to those hot, summer days when the flowers are in bloom, insects hum in the meadows, the air is filled with warmth and life is easy and free. Sun and daze. The designers have sought inspiration from the microscopic and delicate details of petals, pollen and plants in combination with the saturated and bold colours that spring and summer bring in various forms of blossoming flowers.


Paade Mode keeps its classic forms in silhouettes and mixes them with daring prints, colour combinations and contrasting details. This season the brand has chosen quirky Liberty fabrics in linen and cotton paired with eye popping colours and minute dots. Brights mix with pastels giving a wide variety of choice to mix and match combinations with. Colour blocking remains a signature look for the brand. Tulle, jacquard and summer knits introduce a little bit of texture while lightest cotton/silk mixes breathe in air and softness.


The new Spring/Summer collection brings freshness, weightlessness and brightness through classic, romantic tendencies in combination with modern form and attention to detail. Tender touches are added by play of embroidery, textures of fabrics and patterns of knits.






















Photography: Aiga Redmane

Style: Santa Pilena aka Kidsgazette

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Paade Mode FW1718 KidzFizz Fashion Show

Ah, Florence! So beautiful and full of culture and history! Paade Mode mode was honoured to participate in Pitti Bimbo 84 Kidz Fizz Fashion Show to introduce its Fall/Winter 2017/17 collection World is Round. While we showed only a number of looks, we were very happy to see that both the little models and the audience loved the collection! Wonderful feedback and perfectly organised event! Here are a few photos from it. You can view the video here


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Backstage of Kidzfizz @ Pitti Bimbo 84 - 007


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Merci Paris, Grazie Firenze!

And we are back home!

What eventful couple of weeks! Our team has been to Florence and Paris presenting our FW1718 to old and new clients from around the globe! Amazing meeting and success! Absolute pleasure to meet our friends, the press, new faces. Our thanks to the organisers of Playtime Paris and Pitti Bimbo for the fantastic welcome, professionalism and great fun!

Our FW1718 collection round the World was introduced at KidzFizz fashion show and chosen in various trendspaces at Playtime Paris. Thank you!!

Now back to work!



Our booth hut at Pitti Bimbo 84! Busy!




Catwalk time!




Gorgous model Andrea visiting our booth at Pitti!


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Hello Playtime! Gorgeous green walls, amazing booth setup thanks to


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Follow the trends!


See you next season!

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In the Process

Riga Fashion Week

2017 Edition

Paade Mode SS17 Sun Daze


So much to do in the process. Hair, make up, dresses and accessories, entertainment and laughs, snacks, missing shoes and missing Mommies (all sorted out).

Such a rush for the little models, especially when they do their round on the catwalk! Sparkly eyes! Paade is so grateful for their patience and awesomeness.

Here is a sneak peek backstage.

Moments captured by Vika Anisko































































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