summer
Have you ever wondered how a classical masterpiece would look in the “now”? The new collection “Romantic Monsters” brings together the classical and the contemporary. And kids wear the reimagined masterpiece out on the streets – the timeless and the modern in the “now”.
Imagine a forest … a dessert … the jungle … a vast meadow … deep sea … a mountaintop. Who and what is there? And who is not anymore? Nature. Plants, animals, insects … humans, roads, cities. Us vs them. Incline and decline.
PAADE SS2020 collection Herbarium tells a story of fragility, beginnings and ends, memories, longevity and mindfulness. The collection wants to remind you of that special feeling of capturing nature in photography and drawings, patterns woven in fabric, perfume and even food, pressed between pages of an old book, meanwhile, keeping in mind that all this beauty needs to be cherished, nurtured and protected for generations to come.
For SS20 Paade mixes original prints and carefully selected fabrics varying from delicate summer cotton, comfortable jerseys, and linens to luxurious silks and embroideries to create its signature style of mix and matching. Once again we offer varying moods so that every occasion is tended to and to ensure a complete and well-rounded wardrobe.
The HERBARIUM collection has been carefully and lovingly created at Paade Studio laboratory paying attention to every aspect and detail from the first drawings and patterns to sustainable and ethical production cycle.
Photography Marta Logina
Location Imagehouse
Let’s talk about PAADE inspirations. One of the things that never escapes the creation of new collections in our Büro is nature. Wonderful, diverse and a neverending source of texture, colour, and form.
Have you ever heard of a phenomenon called SUPER bloom? Also known as a desert bloom, it occurs in various deserts around the world. For this to happen wind, rainfall and warmth have to work together to create the perfect conditions for an incredible amount of flowers to bloom at the same time. Creating garments is similar in a way, the collaboration between the designer, creative team and production – between fabric, form, and silhouette. It has to be a perfect balance.
Dress Blanche inspired by hot sand and a scattering of miniature flowers.
Tee Flower Girl and Skirt Blanche
Blouse Alice and Shorts Maxime
Did you know DESERT blooms can be seen from space?
Paade xx
Job well done! Paade team is back in the office and is offering you SS17 Trade Shows Report!
We spent the end of June and beginning of July enjoying Florence and Paris while showcasing our Spring/Summer 2017 collection “Sun Daze” at Pitti Bimbo 83 and Playtime Paris which celebrated their 10th birthday!
We had a fabulous time in each exhibit, participated in KidzFizz fashion show, saw our items in Playime Paris trendspaces! Thank you to all our clients, old and new, and media friend for visiting our booths, having a talk, appreciating the story we try to tell with Paade clothing!
Here is a bit of an insight in our adventures! Enjoy!
Photograhy by:
Giovanni Giannoni
Proj3ct Studio
